McDonald’s Happy Meals in Court?

July 14th, 2010 | Branding and Marketing | G5 Staff

Many years ago, I fondly remember being packed up in the Olds 88 and taken down to a drive-in called McDonald’s. I could get a hamburger or cheeseburger, some fries and maybe a chocolate shake. This was a very special meal occasion and an exception, not the “norm.” (more…)

Disaster Control Communications

June 21st, 2010 | Branding and Marketing | G5 Staff

In old World War II movies, when an aircraft carrier was attacked the captain called for damage control immediately after the enemy was vanquished. It was vital to know what shape his vessel was in and what capabilities it still possessed. The current wave of danger had passed, but the ship would now be vulnerable to a second attack. In the heat of battle, everyone was trained to man their post and perform their duties. After the attack, the goal was to restore what was damaged back to normal as quickly as possible. (more…)