Burger King Fires the King in an Advertising Strategy Switch
Burger King recently “retired” the King character from their advertisements. Industry experts believe the king was forced to leave or be terminated. It’s unclear if there was a non-compete clause in his contract, but it widely assumed he received a substantial severance package.
Not only is the King gone, but so is long-time agency of record, Cripin, Porter + Bousky. After 7 plus years of countless dollars spent on building the King character, Burger King is pulling the plug on him.
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Literally Worth Billions
If you spend very much time online looking for great discounted deals, you have probably heard of a company called Groupon. While you may not know exactly what Groupon does or how it operates, two things are certain; it has raised a lot of seed capital and turned down a $6 billion dollar buy-out offer by Google. How can a company that most people are unfamiliar with and only two years old be worth 6 billion dollars? It’s simple, because financial experts and capital investors say so.
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Understanding the Who, What and Why Will Save You Time and Money
When it comes to web development (building a website), most small and mid-sized companies understand they need to be online, but they usually don’t understand what is involved or what is practical. (more…)
In the Chicago area, basic cable Comcast TV service, which displays about 12 channels combined with cable Internet, costs around $67 a month. A portion of this amount, around $12, is spent on taxes. During a year, a subscriber will pay about $800 a year for this bare bones service. Stepping up to an entry level Comcast entertainment package adds about another $600 a year to that service, tipping the scales at a hefty $1400 a year for “TV” and internet. (more…)
Back in college, I remember one of my classmates copying an interesting painting for a fine arts class. The painting featured ghoulish “Gollum-like” creatures crouched at the feet of a buxom woman dressed in a leather thong, spiral gold wrist bracelets and nothing else. (more…)
Many years ago, I fondly remember being packed up in the Olds 88 and taken down to a drive-in called McDonald’s. I could get a hamburger or cheeseburger, some fries and maybe a chocolate shake. This was a very special meal occasion and an exception, not the “norm.” (more…)
In old World War II movies, when an aircraft carrier was attacked the captain called for damage control immediately after the enemy was vanquished. It was vital to know what shape his vessel was in and what capabilities it still possessed. The current wave of danger had passed, but the ship would now be vulnerable to a second attack. In the heat of battle, everyone was trained to man their post and perform their duties. After the attack, the goal was to restore what was damaged back to normal as quickly as possible. (more…)
Welcome to the news and information center of G5 Creative Group. This is actually the first posting for our graphic design agency and we’re very excited about sharing our knowledge with clients, business associates and friends. If you have “bumped into” our site by chance (you ol’ web surfer you), sit back and relax. Unlike what your dentist tells you, this (really) won’t hurt a bit! (more…)
